The project is owned by the business and contains data specific to their advertising or other relevant business data. Users query ADH using their owned Google Cloud project. All data stored in ADH is log-level data that previously would have been pulled using the Data Transfer Service. ADH houses data from Campaign Manager, Display and Video 360, Google Ads, and YouTube. How Does ADH Work?Īds Data Hub is a Google-owned Cloud project that houses Google’s ads data. Starting March 31, 2021, Google is redacting all UserIds from the Data Transfer Service and ADH will be the only environment where businesses can access this granular data. Companies that previously used Google’s Data Transfer Service for Campaign Manager or Display & Video 360 (DV360) will find similar raw event-level data in ADH. ![]() Ads Data Hub (ADH) is a Google-owned cloud dataset that holds all Google advertising data. What is Ads Data Hub?Īccording to Google, Ads Data Hub is a “Privacy-centric data warehouse”. Ads Data Hub is one of the most talked-about data clean rooms. Data clean rooms are privacy forward and restrict access and data flow to end-users. Data clean rooms are becoming a popular location where advertising platforms can host log-level data. The changing regulations mean businesses and marketers have to adapt. We are seeing users’ privacy becoming a standard, not an option, more and more with GDPR, CCPA, and ITP. The internet is changing and surely, you don’t want to be left behind.
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