![]() ![]() We think Dallas has taken its rightful place as a golf Mecca, and we’re just delighted with the number of golf companies that have come to Dallas.” “Golf is a big deal in Dallas and has been for many, many years,” Pillsbury said. “You can get anywhere within three hours. The weather’s fantastic, and it’s a burgeoning metropolitan marketplace with a large population of affluent, demographically attractive folks.” “The geography of Dallas is fantastic for any national footprint model,” he told us. Pillsbury says a big driver for all this is location, location, location. Oh, and what about the second-largest owner of private, resort, and daily fee golf clubs in the U.S.? That would be Arcis Golf. The PGA of America is moving its headquarters from Palm Beach, Florida, to Dallas suburb Frisco next year in a planned $500 million-plus mixed use development dubbed “ the Silicon Valley of golf”-with The Link, a complementary $1 billion development, going up right next door. Speaking of Topgolf, the golf entertainment company founded in 2000 just outside London, England, now has its global headquarters in Dallas.ĭrive Shack’s new adults-only mini-golf concept, Puttery, also has its HQ in Dallas. And I think it’s fantastic.”īigShots venues feature putting games too Dallas as a “golf Mecca” And I think Topgolf-and now, BigShots, Drive Shack, and Puttery-all these concepts are doing something which I call democratization of the sport. “Topgolf validated this thesis I’ve had for many years, which is there’s enormous latent demand for golf. ![]() All I’ve got to do is bring a credit card. If you take the friction out, beginners say ‘Hey, I’m gonna go to Topgolf. “Topgolf helped unlock the answer,” Pillsbury said. Yet, a barrier has long existed between enjoying golf on TV and actually learning the game, getting lessons, buying a set of clubs, finding a golf course, renting a cart, and finally teeing off on your first hole. “I’ve said since my 11 years at the PGA Tour, ‘What other sport has an infomercial on Thursday, Friday, Saturday, and Sunday 45 weeks out of the year?’ And the answer is there isn’t one,” Pillsbury told us. ‘Removing the friction’ between people and golf One of those locations will be announced soon-and Pillsbury says the company is actively looking for a BigShots location in Dallas. Invited will provide another $20 million of its own for the planned $100 million expansion. An arrangement announced earlier this month between ClubCorp and New York-based real estate trust VICI Properties calls for VICI to provide up to $80 million of mortgage financing for the construction of up to five new BigShots Golf venues in the U.S. Hitting the green at a BigShots $80M VICI Properties arrangementĮven more BigShots growth is looming.
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